Hojoon Kim Images
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Uptown Philharmonic


Brand’s Concept

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Uptown Manhattan

The core brand look is based on a differently proportioned canvasses intersecting to each other to represent collaboration and the 29° tilt is based on the tilt of Manhattan’s grid lines compared to True North.

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5 groups, 5 canvasses

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The logo was designed with adaptability in mind. Different concerts could have its own logo and color schemes.

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