Hojoon Kim Images
SMYO - Logo Banner-01.png

Santa Monica Youth Orchestra

About the Project

SMYO’s old logo did not reflect any of their core values. Their old logo was rigid with muted colors that do not represent the youth orchestra at all.
SMYO’s students are diverse, highly collaborative, and their rehearsals are dynamic and filled with energy and we wanted to show their vibrance, individuality, unity, and playfulness.

This project was co-developed with Hugo Shiboski.

Project Category

Branding
Graphic Design

 
More playful identity

More playful identity

Their old logo was based on muted colors and sharp angles.

We kept the color scheme for continuity but pumped up the saturation and chose typefaces that are more fun than corporate Gill Sans.

Unity through individuality

Unity through individuality

We chose overlapped cells with random rotation and scaling to represent the students’ individuality. This became the core visual element for all assets.

SMYO Binder.jpg
SMYO Lamp Post Banner.jpg
Screen Shot 2019-06-13 at 4.50.15 PM.png
SMYO_Brochure_Mockup.jpg
SMYO_Business_Card_Mockup.jpg
SMYO_Letterhead_Mockup.jpg
SMYO_Sticker_Mockup.jpg
T-Shirt Mock-Up.jpg